We kicked off the Summer of Love (Your Website) with an incredible event all about how your website can be a true asset to your business. When many food entrepreneurs think about their website, they feel a sense of dread. Their website is hard to update, it doesn't look how they wish it did, and it's not doing what they want it to do. At Castiron, we're on a mission to help you love your website. To celebrate building websites that everyone can love, we invited a few food business, marketing, and design experts to share their advice with you.
First, we heard from Laura Luk, the owner of Butterfly Bakes ATL, a home-based bakery in Atlanta. Laura is a cookie artist and business owner who's passionate about helping food business owners make the most of their businesses.
During her session, Laura shared loads of great advice on professionalism and building a business that customers see the value of. One key ingredient to help customers understand your value: a professional, beautiful, accurate website. Gone are the days that Instagram DMs are a place to build a business. To keep your business growing — and to attract the clientele you want — you need to have a professional presence. Listen to her full session for more:
We were also joined by Christiana Wong, the founder and lead designer at Studio Designah. Christiana's design experience spans the food, fashion, agency, and corporate industries.
Christiana shared her branding savvy, walking us through the process of creating a cohesive brand that matches your company's values and mission. She discussed the importance of color in branding, and illustrated how much color can impact the way your food brand is seen by customers. Watch her full session:
Our final guest speaker at The Summer of Love Celebration was Mark Josephson, founder and CEO of Castiron. As a business owner, you put all your time and energy into building a brand you love, so your website should reflect that same energy. Mark is passionate about helping food entrepreneurs build a website they love and are proud of. Castiron is here to make your life easier - your success is our mission!
Mak joined the Celebration to demonstrate how easy it is to love your website and show how a professional website can make your business thrive! Watch his full session here: