Build a Custom Website For Your Food Business in Minutes

Castiron is built to help food entrepreneurs grow their businesses online.

Start your free trial

Selling Homemade Cookies Online

Do you have a passion for baking cookies? Do your friends and family compliment your cookie baking skills? You can monetize while you enjoy making those delightful cookies by starting a cookie business. Selling homemade cookies is a lucrative venture that can be done both part-time and full-time. However, setting up an online cookie business is not a walk in the park. It would be best if you did thorough research and preparation.

Also, you will have to do a lot of paperwork, get kitchen equipment, come up with a market strategy, and much more. Once you have done all that, it is time to serve different esteemed clients and give their taste buds a feel of your cookies.

How to Start Selling Baked Goods from Home

You might already be selling cookies to neighbors and friends, but this is not very sustainable. To sell cookies in great volumes and have a solid business, you must follow a laid-out plan. This should be aimed at reaching more people and making more profits. It would help if you also researched the best cookies to sell. Here are some of the steps you can take to create an established online cookie business.

How to Sell Cookies Online

Setting up an online cookie business is a good way to make money from your hobby. Start by offering your kitchen-made products to local customers to build a reputation and get feedback. As time goes by, you will improve on the weaknesses from the feedback you get from customers. You will also improve your recipe, and then you can create a brand out of the improved recipes.

When setting up your business, you should consider selling directly to clients instead of supplying them to stores. This is the best way to generate high revenues with instant payments. You can also offer products in trending niches, such as keto, paleo, and vegan.

Selling cookies online is also very easy due to the product's shelf life. Cookies are also customizable and provide easy shipping without damage.

Where to Sell Homemade Cookies

The best place to sell homemade cookies is online. You can sell your products on different platforms such as Etsy, Amazon, online marketplaces, and mom-and-pop websites. Or, you can own your online presence with a website or ecommerce store like Castiron.

However, you will have to adhere to regulations and make the necessary preparations before listing your items online. These regulations are meant to establish safety and ensure business dealings are above board.

How to Sell Cookies On Instagram

Also, you have the option of selling food on Instagram. You can do this by mastering Instagram ads, influencer marketing, building a strong Instagram presence, with Instagram stories, and calls to action.

It would help if you had an Instagram presence with a high reach, added your product on Instagram stories, and asked your followers to reach you for a hopeful purchase. As the business grows, you can use influencers with a high following to convince their followers to buy your products. Finally, you can also use Instagram ads for a wider reach. This method is, however, very expensive.

Pricing Homemade Cookies to Sell

You will need to weigh different factors when pricing your cookies. Some of these considerations include competitors’ prices, cost of the ingredients, size of the cookie, and branding. It would be best if you targeted a profit margin of 25%-30% — or more.

If you don’t have a price range in mind, look for the prices in farmers’ markets and grocery stores. Here, you will get an approximate figure to work with since they offer friendly prices. Custom sugar cookie prices may retail between $5-6, while a dozen can cost upwards of $60 depending on design.

You should aim to offer more value in your commodities than your price. This will attract many customers.

How Profitable Is a Cookie Business?

If customers love your cookies and you have a profitable business model, you are set to make profits. Also, make sure you have a working marketing strategy to ensure your demand is consistent.

The business is also profitable due to low initial capital and operation costs. Additionally, you can sell both offline and online and generate huge sales. A new business can easily rack between $2,000 and $5,000 monthly. This figure can triple in a matter of years, generating annual revenues of more than $100,000.

However, you should note that there is a lot of competition in the online cookie business, and you should strive to set your business apart. You will easily make plenty of bucks and become a renowned cookie seller.

The Takeaway

Maximize your cookie baking hobby by setting up a business. Whether you are a stay-at-home dad or mom or looking for something that can generate extra income, setting up a cookie business is ideal. You can start with less than $1,500 and end up racking up $100,000 worth of revenue.

Don’t be left behind as more people join the world of entrepreneurship. And what’s better than having your own company in your kitchen?

Subscribe for Food Business Growth Tips

Launch a Professional Store in Minutes

Find all of the tools you need to run and grow your food business in one simple platform.

Start 14-Day Free Trial

No Credit Card Required