Building a website for your bakery business doesn't have to be difficult. Create custom order forms (or use our form templates!), add instant checkout products to your store, accept payments, keep track of customer details, run your email marketing, and more with Castiron's food business management tools.
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Whether you are looking to make a simple bakery website or an extremely elaborate one, the first step of this process is website creation. Luckily, in today’s world, there are several tools — such as creative bakery website templates and bakery website builders — that you can use to create your own website.
One method of creating a website is using templates and examples as inspiration and completely creating your own website from scratch. This process can be more time-consuming than using a bakery website builder, but it can lead to a very specialized and unique website if you are taking the time to really learn which tools and features to include in your website. Unfortunately, this process requires a lot of technical skills and knowledge that you may not have to achieve a unique and showstopping website.
Because of this, when you are thinking about how to best create your bakery e-commerce website, you may find that opting for a website builder that specializes in creating websites for bakeries and other food dealers may be the best option for you.
Having a modern bakery website is hands down one of the best ways to engage your current customer base as well as expand it to new customers looking for delicious baked treats. Because so many businesses are online today, it is incredibly important to ensure that you are providing your customers with a way to contact you, interact with your content, and make purchases online. It is also important to actively create a website that will stand out from the crowd.
There are tons of different bakery website ideas available online that you can use to inspire your website and there are even website builder applications and platforms, like Castiron, that you can use to manage your entire business from a single location — from the creation of your website to fulfilling orders. With a platform like Castiron, you create a website that offers all of the best features for bakers, such as allergen information, flexible fulfillment methods, and custom orders. You can also ensure easy, stress-free selling experiences that can help you to grow your business by maintaining your relationships (and building new ones) and utilizing automated marketing to drive more sales.
One of the hardest parts about creating a website for your bakery is deciding on a bakery website design. There are many different formats that your website can take. The trick is to find one that gives you the features that you are looking for but also fits your desired design aesthetic and values. Unfortunately, if you were to simply do a web search for the best bakery website design, you would likely end up with multiple results. This is because what one company may think is the best for them may not be the best for another company — especially in something so unique and personalized as baking.
So, rather than focusing on what the “best” design is, it can be best to focus on finding a website builder or template that offers you the features and functionality you are looking for to help you grow your business. For example, you’ll likely want tools that can help you centralize orders, payments, messages, and fulfillments in one place (so you can say goodbye to the sticky notes all over your desk).
Templates and examples can be an incredibly useful tool in helping you to form ideas about what kinds of features and services you want to include in your website. Additionally, a bakery website template can be used as a basis for your website and you can simply customize the template to create a website that you are happy with.
You can find both bakery templates and website examples — for example, cake bakery websites or home bakery websites — easily online by simply doing a Google search for them. Once you have found some examples of bakery websites that you like, you can use those to create your own website or edit a website template to get the layout and design that you want for your website.
When you are figuring out what type of content you want on your website it can be helpful to think of the purpose of a bakery website. In short, a good bakery website will help to promote your business while telling your customers everything they need to know. They do this without overwhelming them with too much information at once.
This can be a careful balance to achieve, but if you are ever unsure of whether something is too much, it can be best to err on the side of simple and streamlined — after all, an online bakery website is meant to boost your business’s sales, not provide your readers with a 30-page long thesis about why muffins are better than cupcakes (or vice versa).
You want to ensure that you are expressing your company values and personality but also being sure to establish yourself as a trusted authority on baked goods as well. This combination of personality and authority is what makes your website one of the go-to best bakery websites in the eyes of your customers.
The best website builder for bakery makes it easier to create an aesthetically pleasing, professional website. However, you need to choose the right website builder for your bakery. In doing so, you can create a site that provides optimal functionality without undermining its appearance.
Examples of website builders include:
Castiron Website Builder
With Castiron, you don't have to worry about funky website editors or templates. We've simplified the website creation process, giving you just enough flexibility to show off your brand, while saving you from needing to hire a developer to make changes to your website. Castiron also offers automated marketing tools so you can keep in touch with your customers without spending all day, every day in your email.
Squarespace
With Squarespace, you can take advantage of well-designed galleries. In addition, it is possible to exercise more control over your site’s images. The platform offers restaurant templates that you can adapt to your bakery’s requirements.
These templates come with useful features like a map to your premises, an ordering form, and product (menu) pages. Additional features include checkout forms, an integrated social sharing tool, coupons, and shipping options.
Wix
This platform offers intuitive web builders that enable you to create the best bakery website. Its wide selection of templates adapts to mobile screens, ensuring a good experience for your customers. Wix offers e-commerce features that are useful for your bakery. Additionally, it features an easy-to-use search engine optimization (SEO) tool for added convenience.
WordPress
If you want a website builder with comprehensive features and plugins, opt for WordPress. The majority of websites use this content management system (CMS). The platform allows you to build a complex or simple bakery website to meet your specific needs. In addition, you gain access to an extensive array of bakery templates.
Bakery website building: Key consideration
When familiarizing yourself with how to sell baked goods online, you should understand the functionality and features of a professional bakery website. Your choice of bakery template or theme makes a difference in aesthetics and overall functionality. Opting for templates specially designed for bakeries yields the best results for your site.
Another key aspect to consider is SEO tools. A good website builder makes optimization simpler by integrating effective SEO tools. In turn, you can maximize your bakery website’s visibility on search engines like Google. Your site should be easy to navigate for visitors, enabling customers to find specific items quickly.
Advanced tools help entrepreneurs build professional websites irrespective of technical skill level. However, the entire process entails a few basic steps, such as selecting a domain name and bakery website templates.
Below, you will learn how to make a baking website.
Many home bakery websites have the right combination of aesthetics, content, SEO elements, menus, and other features. These well-designed sites help portray a professional image to new and existing customers.
Some bakery website examples available online include:
This bakery website comes with an immaculate design that enhances navigation. When it comes to aesthetics, the site has a color scheme matching the bakery’s branding elements. Additional features include a video loop and a homepage slider. Gayle’s Bakery enables customers to buy baked products and gift cards with a few clicks.
This site makes a good impression on first-time and repeat visitors browsing for bakery products like sponge cakes. Its landing page features a standard menu and the Jillycakes logo. When visitors scroll down the page, they see a static background associated with sticky navigation.
On the other hand, the bakery also showcases a wide selection of cakes and awards via an Instagram feed. These elements create an impressive display. In the end, the website’s design enhances the user experience, encouraging customers to visit the site again in the future.
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The Cake Whisperer
My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!
The Whimsical Cookie
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Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.
Wesley's Treats Hallie's Sweets
Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.
Explore our tools for free during a 14-day free trial. Start building your website, create your custom order forms, even start taking orders and payments... then decide if it’s for you.
Easy to start, created specifically for local, handmade food: Castiron’s website builder was created to help you grow. Create a website in minutes with our templates, sell where and how your customers want to buy, and look professional without being technical. Keep customers coming back with email marketing tools, customer records, and more.
Food entrepreneurs, this is your moment. Your community is more and more conscious about what they buy and where it is from. They want food made with love. With ingredients they can pronounce. And they want to support their community while doing it.
Castiron is the best fit for your food business because we're not a one-size-fits-all tool. Selling local food is different from pre-packaged warehouse products. Whether you sell cooking classes, need local pick up, utilize pre-sales to plan inventory, or need a fully custom order form — we got you.
No code required. Add pages, sell your products, build order forms, and show off your beautiful work. We'll handle the tech so you can focus on growing your food business.
Never track down a payment or oversell products again. Real-time inventory tracking and secure payment processing make life easier for you and your customers, and our order form builder makes managing custom requests a breeze.
With our marketing tools, your email marketing can go on autopilot. We make it easy to promote your latest products, announce custom order availability, and stay connected with customers.
