Sell your homemade granola online

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Granola Business

Do you have a wicked good granola recipe that your friends, family, and coworkers request at every gathering? Are you interested in running your own successful business and freeing yourself from the 9-to-5? If so, you can definitely build an empire by embracing your power to make award-winning homemade granola for sale.

It’s even possible to get started if you don’t quite have a recipe in mind right away. You just need to use this informative guide to learn all about making homemade granola clusters, bars, and other tasty products. Then, dive deep into how to get started in selling your granola, like how much to charge, ways to make nutritional labels, and so much more.

Along the way, you’re sure to get a better understanding of the granola meaning people carry with them throughout their lives. For many people, granola brings a lot of nostalgia to the table while serving as a delicious and nutritious snack. On top of that, well-made granola can accompany people to work, school, and all their adventures without taking up much space.

Once customers find their favorite homemade granola brands, they tend to stick with them, too. So, all you have to do is create a truly scrumptious mix, and then use the base to create a ton of products that fulfill all their snacking needs. From there, you have to focus on getting your granola into people’s hands and winning them over at the very first crunch.

So, if you’re ready to hit the ground running in creating your homemade granola empire, take a peek at this guide to see how to move through each phase. By the end, you’ll have a clear map to follow and can get started in building a successful granola business.

How to Make Homemade Granola

If you’re wondering how to make the absolute best homemade granola, you’ll love this news: There’s no one right way to make granola. You simply need to know what is granola made of and you can create a unique combination of ingredients that’s personalized to your brand.

To kick off that process, you need a simple granola recipe. After that, you can easily customize the mix-ins to make it your own.

To get started, you’ll need:

After putting all your ingredients into the bowl, mix it all together, spread it on a parchment-lined cookie sheet, and bake it at 350 degrees Fahrenheit for 15 to 20 minutes. Let the granola cool on the pan for about an hour, and then break it up into 1/2 inch chunks. Alternatively, break it into even bigger clusters or even cut the sheet of granola into bars before it cools.

Once you make a few good batches of the simple granola recipe, start swapping out ingredients to see what you can create. You can use any mix of nuts, seeds, and dried fruit that you want to create different varieties of granola.

If you want to take the flavors to the next level, consider adding maple syrup in place of honey or swapping out the almond butter for peanut butter. You might also want to sprinkle a little cinnamon into the mix or add a teaspoon of pure vanilla extract. Add imaginative mix-ins as well, like coconut flakes, chocolate chips, or even candy pieces.

As you experiment with different ingredient combos, you’ll land on your famous granola recipe. Be sure to write down the changes in a notebook as you go, so you don’t forget how to create the winning batch.

How Much to Charge for Homemade Granola

Many big brands sell granola for bargain basement prices, but that’s not the reality of homemade granola makers. You simply cannot operate at that scale and get ingredients for next to nothing. Beyond that, you’re putting your heart and soul into each batch along with the highest-quality ingredients and techniques. On top of that, making small batches results in a much higher quality product, making it well worth figuring out how much to charge for homemade granola.

To start, skip the research into how much does granola cost from the grocery store. Instead, look to your fellow small-batch granola manufacturers to see their pricing strategy. Explore their granola bar price plus the total cost of their bags of granola at every size. Write all your findings in a spreadsheet to create charts of all the granola clusters and bar prices you find.

Then, look to your own granola manufacturing process. Add up the cost of all the ingredients used in every batch. You’ll likely need to start by breaking down the cost of each ingredient by its exact measurements. Don’t forget to include your parchment costs in that calculation.

After that, it’s a matter of adding up each line item to find your batch cost. Add a couple of dollars for the price of electricity used to bake each sheet for 20 minutes. Plus, figure out a fair hourly rate for your time making the homemade granola. If you settle on $30 per hour, for example, then add $10 to the cost of each batch. You’ll also need to include the cost of packaging, labels, and anything else you spent money on to bring your homemade granola to the masses.

Once you’re done adding up all the costs, divide the total by the number of products you get. Compare your prices to the figures recorded in your spreadsheet to see where you land. Don’t be afraid to choose a price in the higher range if you’re rolling out a premium brand. If you’re happy with the price, go with it to start. You can always make changes later if need be.

How to Start a Granola Business

To go from the perfect recipe and pricing to a full-scale granola startup, you need to move through the business creation steps. You’ll start the process by finding the best business structure for your brand and coming up with a name for your business.

As for your business structure, a limited liability company can protect you from being held personally liable, but you do need to follow a rigid set of rules to avoid piercing the veil. Your other options include a sole proprietorship, partnership, and S-corp. Once you make that decision, come up with a memorable business name and confirm that it’s wholly unique. Don’t forget to check that your desired web address is open as well. If all looks good, register your business with the state and buy your domain name. Then, move forward in opening up your shop on Castiron.

Before you can create your listings, you’ll need to create your logo, design your product labels, and pick your packaging. You should use food nutrition label software to create precise commercial granola production labels that align with FDA requirements. If you’re not sure how to create ingredient labels that comply with FDA requirements, you can hire someone to make them for you. The same goes for your logo, product labels, and packaging.

Once you make food labels and have your packaging in hand, it’s time to create a few initial batches of your homemade granola. If you’re going with the small-batch approach, you can make them by hand to start. Eventually, you might want to explore how to scale up your processes by partnering with a food manufacturer.

Upon creating your first few batches of granola products, package them up, take photos, and put them in your store. Through the Castiron platform, it’s possible to create a full inventory list featuring every type of granola you make. You can even input your total number of available products and the system will let you know when you’re close to running out.

With all your homemade granola products listed in your online store, get busy automating the process of marketing food online. The Castiron system lets you automate your email campaigns, social media posts, and even dial in your SEO to bring more customers your way. Before you know it, you’ll be busy trying to craft granola day and night, so you can stay ahead of your customers’ needs.

As each order comes through the system, you’ll get all the info you need to maintain great relationships with your customers. The system will let you know all their order details, so you can see what flavors speak to them most. Using those preferences, it’ll be easier than ever to roll out new products that capture the interest of your clientele in an instant.

If your customers want something that you haven’t dreamed up before, they can let you know through the custom order tool. Once you get their requests in your inbox, you’ll need to write up a quote, and then get busy filling all your custom orders. The sky is the limit in what you can create as your customers come to you with their awesome ideas and you use their preferences to roll out new products.

Now that you know how to make granola for sale, it’s time to get started in pursuing your dreams. Just follow the tips inside this guide to create your perfect recipes and start selling them to the public. Over time, you could land as the top brand in the granola world, allowing you to create even more imaginative creations for people to enjoy.

Learn how to price your homemade granola and turn your passion for food into a sustainable, rewarding home-based food business!

Heather Brookshire

The Cake Whisperer


My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!

Amanda McMonigle

The Whimsical Cookie


Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.

Kim Sims

Wesley's Treats Hallie's Sweets


Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.

Katie Maschoff

Mill City Cooking Company


Before Castiron, I was taking orders really manually, through emails or texts or Facebook. Now I can send customers straight to my website, and I don’t have to worry about missing any details.

Daniella Smith

Oso Good Clean Eats


I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!

Ali Serpe

Kultured Kombucha


I realized that the barrier of having to DM or text me to order was holding a lot of potential customers back.

Now that I have a professional website and a simple ecommerce checkout, I'm seeing a huge increase in new customers and they appreciate how easy Castiron makes ordering.

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