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How and Why to Create a Home-Based Bakery Website

A home bakery business uses the kitchen in a house or apartment rather than renting commercial space. It produces bread, cakes, pies, muffins, pastries, cookies and similar items in relatively small amounts. Some entrepreneurs also make jellies or jams that complement their baked goods. To start this type of business, you'll probably need to apply for a home bakery license. You should learn the rules about food preparation, labeling and sales. In some states, you might have to upgrade kitchen equipment or earn a food safety certification. Think about setting up a website as well.

Although many small businesses try to do without websites, an online presence greatly increases your chance of starting a successful company. A home-based bakery website offers an effective way to promote your products and reduce marketing costs. For example, you can purchase a small newspaper ad that highlights your website address rather than paying extra for a large ad with your entire menu and pictures of baked goods. If state law allows it, you could even use a sophisticated e-commerce website to expand your customer base by directly selling products to people in distant locales.

Home bakery websites save time and money when bakers communicate with their patrons. If you post a detailed menu online, you won't have to answer as many questions by phone. A website also cuts printing expenses. Buyers can browse mouthwatering photos of your baked goods without the expense of color ink, glossy paper or professional printing services. In addition to saving cash, a website could significantly boost revenue. Many people prefer businesses that make ordering as quick and easy as possible. Online marketing also gives you access to a much wider range of potential customers.

Online Bakery Website

Even if you only want to create a simple bakery website, it ought to offer multiple types of content. Most sites supply contact information, current prices, details on specific products and pictures of baked goods. For instance, Maine's Village Baking Co. displays a gallery of personalized cakes that it has sold. Many bakeries describe the histories of their businesses and founders as well. Never underestimate the ability of an interesting story to help sell your products. An online bakery website may also provide facts about its owner's philanthropic efforts, such as donating goods or a portion of the income to a local nonprofit.

Most home bakeries use testimonials to boost the appeal of their products. Remember to include details on any favorable media reviews. For example, Kansas-based Pie Goddess quotes and links to a positive review in Feast Magazine. At the same time, your text doesn't have to be entirely promotional. Don't overlook the benefits of informational content for bakery website owners. You could post tips on safely storing, serving or transporting baked goods. Readers may help spread the word about your business by sharing useful advice with friends and relatives. Search the web for "home-based bakery in [your state]" to find more bakery website examples.

Home Bakery

An e-commerce ordering website offers valuable marketing advantages for your business. When people look for a "home bakery near me" on Google or Bing, they'll have a better chance of finding your company in the search results. You could serve buyers who want to purchase baked goods at hours when you can't answer the phone. If customers have little spare time or want to avoid travel, they will appreciate the option to submit an online home bakery order. You can also easily keep in touch with them by sending email newsletters to anyone who has made a purchase.

A bakery shop website provides nearly unlimited space to promote your products to specific groups of people. For instance, you could set up separate pages that market baked goods to party hosts, vacationers, wedding organizers, vegans and diabetics. Each page can feature relevant products and explain why a certain audience should choose your home bakery. If your state permits "indirect" selling of baked items, you might also create web pages that encourage shops and restaurants to carry these products. Your e-commerce ordering system could automatically give bulk discounts to commercial buyers.

Additional Resources

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Don’t underestimate the importance of your website as you build your homemade food business. Here is why a website matters for your food business.

Heather Brookshire

The Cake Whisperer


My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!

Amanda McMonigle

The Whimsical Cookie


Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.

Kim Sims

Wesley's Treats Hallie's Sweets


Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.

Katie Maschoff

Mill City Cooking Company


Before Castiron, I was taking orders really manually, through emails or texts or Facebook. Now I can send customers straight to my website, and I don’t have to worry about missing any details.

Daniella Smith

Oso Good Clean Eats


I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!

Ali Serpe

Kultured Kombucha


I realized that the barrier of having to DM or text me to order was holding a lot of potential customers back.

Now that I have a professional website and a simple ecommerce checkout, I'm seeing a huge increase in new customers and they appreciate how easy Castiron makes ordering.

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The Best Fit for Your Food Business

Food entrepreneurs, this is your moment. Your community is more and more conscious about what they buy and where it is from. They want food made with love. With ingredients they can pronounce. And they want to support their community while doing it.

Castiron is the best fit for your food business because we're not a one-size-fits-all tool. Selling local food is different from pre-packaged warehouse products. Whether you sell cooking classes, need local pick up, utilize pre-sales to plan inventory, or need a fully custom order form — we got you.

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