Build and grow your independent food business

Try it for free

Homemade Food Marketing Ideas

Starting a homemade food business is hard work — and getting the word out that you're offering homemade goodies for public sale can be tough. Thankfully, developing a marketing plan can help your target market see what you're offering. Here, we'll take a look at some homemade food marketing ideas that can provide your business with a boost. 

No matter what route you decide to pursue when marketing our home-based business, you'll want to be sure to revisit your marketing plan regularly. As social media trends change, your marketing plan will need to change as well. If you choose to use paid advertising on social media, be sure to take a look at the data to see what ad campaigns are working well for your business, and adjust accordingly. 

Selling Homemade Food Online

When you get started with selling homemade food online, it's imperative to have a website that helps you maintain a strong digital presence. We're here to provide you with the software you need to make selling home-cooked food to the public a little bit easier. 

On your website, you'll want to post your permit to sell food from home, if a permit is required in your area (check local regulations to learn more). You'll also want to keep a running list of your offerings, with clear, well-lit photographs that show off your homemade food to sell. 

When you're researching how to start a takeaway business from home or you're looking for the perfect guide to starting a home-based food business, it's important to remember that your digital presence is key. 

On your website, your customers should be able to place an order, find your contact information, and view upcoming specials, in addition to being able to see your menu with photographs of what you have to offer. 

You'll also want to consider placing a limit on the number of orders you're willing to take. As your homemade food business begins to take off, you may become overwhelmed with orders. While it's tempting to try to take on every order that comes in, it's also important to know your limits. Delivering orders late, or delivering poor quality food can ruin your reputation. 

When you're searching for the best food to sell online Philippines or for the best homemade food to sell ideas in your area, it's likely that you'll come across some local homemade food businesses that specialize in areas different from your expertise. You may want to talk to these businesses about whether they'd be willing to place a link to your business on their website in exchange for you doing the same. Sending business to one another can be a fun, productive way to get new customers and help other business owners in your community. 

How To Start A Small Food Business At Home

When you start looking up information for how to start a small food business at home, it's easy to feel overwhelmed by your seemingly endless to-do list. 

You'll want to consider the following when you start a home-based food business:

No matter where you start with your home-based food business to-do list, be sure to revisit it regularly. Additional tasks can creep up, and you'll want to keep a running list of everything you have on your plate. 

Unique Food Business Ideas

As mentioned above, it's key to find the right niche for your business. When a market is oversaturated, it can be hard to make headway, and both talent and hard work can go unnoticed. When you choose a unique food business, you get to establish yourself as a leader in your area.

When looking for food ideas to sell online, it's important to understand what most areas consider cottage foods businesses. In most states, a cottage food business is any business operated by a single individual out of a home. Be sure to check the laws in your state before opening your cottage food business. 

Unique food business ideas permitted in many areas include: 

In addition to this list, any foods that are not time- or temperature-sensitive are permitted to be sold through cottage businesses. 

When thinking about take away food business ideas, it's key that you offer something different from other businesses in your area. This doesn't necessarily mean that you can't sell the same products as other businesses — you simply need a unique twist to make your business stand out. 

Some innovative ideas for food businesses include: 

It's not always easy to come up with food business from home ideas. You may want to make a list of all the ideas you think could work for your target market, then test some of the ideas over a short period of time. Even simple feedback from family and friends can go a long way to help you decide which street food business ideas could be most profitable for your business. 

Additional Resources

App to Sell Homemade Food | Homemade Food Marketing Ideas | Selling Baked Goods Online | Food Ecommerce Sites | Selling Food on Facebook | Home Bakery Websites | Food Selling Websites | Cottage Food Business | How to Sell Food Online | How to Sell Food Online From Home | Can You Sell Food on Etsy? | Selling Food Online | Free App for Selling Home Cooked Food | Free Website Builder for Home Cooks | Food Ecommerce Website | Home Based Bakery Website | Website Builder to Sell Food | Best Website Builder for Bakery | Homemade Food Selling Website

Take a look at some ideas for marketing your homemade food business. Give your business a boost with these creative marketing ideas.

Heather Brookshire

The Cake Whisperer


My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!

Amanda McMonigle

The Whimsical Cookie


Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.

Kim Sims

Wesley's Treats Hallie's Sweets


Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.

Katie Maschoff

Mill City Cooking Company


Before Castiron, I was taking orders really manually, through emails or texts or Facebook. Now I can send customers straight to my website, and I don’t have to worry about missing any details.

Daniella Smith

Oso Good Clean Eats


I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!

Ali Serpe

Kultured Kombucha


I realized that the barrier of having to DM or text me to order was holding a lot of potential customers back.

Now that I have a professional website and a simple ecommerce checkout, I'm seeing a huge increase in new customers and they appreciate how easy Castiron makes ordering.

Join Castiron 100% risk-free

Explore our tools for free during a 14-day free trial. Start building your website, create your custom order forms, even start taking orders and payments... then decide if it’s for you.

Let's grow together.

Easy to start, created specifically for local, handmade food: Castiron’s website builder was created to help you grow. Create a website in minutes with our templates, sell where and how your customers want to buy, and look professional without being technical. Keep customers coming back with email marketing tools, customer records, and more.

The Best Fit for Your Food Business

Food entrepreneurs, this is your moment. Your community is more and more conscious about what they buy and where it is from. They want food made with love. With ingredients they can pronounce. And they want to support their community while doing it.

Castiron is the best fit for your food business because we're not a one-size-fits-all tool. Selling local food is different from pre-packaged warehouse products. Whether you sell cooking classes, need local pick up, utilize pre-sales to plan inventory, or need a fully custom order form — we got you.

Start 14-Day Free Castiron Trial
Build a Custom Website

No code required. Add pages, sell your products, build order forms, and show off your beautiful work. We'll handle the tech so you can focus on growing your food business.

Make Buying Painless

Never track down a payment or oversell products again. Real-time inventory tracking and secure payment processing make life easier for you and your customers, and our order form builder makes managing custom requests a breeze.

Promote Without the Effort

With our marketing tools, your email marketing can go on autopilot. We make it easy to promote your latest products, announce custom order availability, and stay connected with customers.

Get started today... it's practically free! (limited time only)