Start selling your cookies today

Try it for free

How to Sell Homemade Cookies

Do you have a scrumptious sugar cookie recipe that’s always getting special requests? Are your cookies alone given a standing invitation to all the cookouts, birthday parties, and other special occasions in your life? If you answered a resounding, “Yes and Yes,” then perhaps it’s high time to treat the world to your cookie magnificence – and perhaps even get rich along the way.

To build your cookie empire, you need to know to sell baked goods online, like through the Facebook Marketplace food section. You need to learn how to start your sugar cookie business, set sugar cookie pricing, find the best packaging for cookies to sell, and so much more. Plus, it’d be great to know how to branch out from Facebook and sell your sugar cookies on Instagram, Amazon, and beyond. If you know what to do, the sky is the limit in where you can sell your sugar cookies online and turn a tidy profit.

If you don’t know all the best practices to follow, however, your efforts could fall flat and leave you with a low return on investment. Even the most delicious cookies cannot sell themselves and ensure that you profit from your efforts. In fact, without the right level of knowledge you could even end up with more cookies than you know what to do with. If that happens, you’d be out all that money for ingredients and time baking up your masterpieces. And no one wants that.

But when you know just how to sell baked goods from home, nothing will stop you from making the most of the journey. Fortunately, we’re here to help take the guesswork out of successfully selling sugar cookies online. With help from this guide, you’ll go on a deep dive into how to sell homemade cookies on all the major online platforms. By the end, you should have a great plan of action on how to launch your sugar cookie empire and how to sell cookies with the best of them.

So, let’s get started in learning how to launch and run a successful sugar cookie business. Upon getting a taste of your delightful cookie creations, the world will likely thank you wholeheartedly for your efforts.

How to Start a Cookie Business

Before you can start making and selling your sugar cookies and more, you need to get your cottage food business set up right. Otherwise, you could end up on the wrong side of the law, negating all your efforts to bring your cookies to the masses.

You can get started by pulling up a cookies business plan sample and start filling in each section with your own information. Your business plan will cover everything from what cookies you plan to make, where you want to sell them, and for how much. You’ll also get to answer key questions along the way, such as, “Do you need a license to sell baked goods from home?”

In the end, you’ll learn just how to sell cookies from home in your area without running into problems along the way. You may not immediately stumble upon how to sell homemade cookies and make a small fortune. But you’ll end up with the knowledge you need to know just how to make money selling baked goods from home.

So, do you need a license to sell baked goods from home? Generally, yes. But the type of license you need varies from state to state. In states with cottage food laws (which is all of them!), you may need to get a business license, kitchen inspection, and clearance from the health department. In some cases, you also have to keep pets out of the building where you’ll make your cookies.

In other states, you have to get a business license, and then rent a commercial kitchen for making and packaging your cookies to sell online. So, when it comes to how to start a cookie business, there’s no one right approach to getting it done. You have to explore your local laws and get the right licenses and setup to achieve true success in this realm.

How Profitable is a Cookie Business

As you go into creating your cookies business plan PDF, getting a business license, and such, you’re undoubtedly wondering, “Just how profitable is a cookie business?” The short answer is that cookie business success stories point to a 25% to 30% profit margin overall. As you learn how to sell cookies to stores, you might find that you can push your margins beyond that – or they might fall just under.

In any case, as long as you follow a great cookies business plan sample in the creation of your company, you should land in the target range. It’s all about finding the lowest cost yet still high-quality ingredients, optimizing your time, and setting the right cookie prices. If you can master those areas while selling homemade cookies, it’s possible to turn quite a tidy profit day after day.

To find your ideal prices, you’ll want to start by adding up the price of all the ingredients used for your cookies recipe for business. Then, create a test batch and see how many cookies you get for the total cost of the ingredients you used. Don’t forget to add in the cost of your additional expenses, like baking tools, electricity, and your own labor, of course. Then, you’ll need to work the cost of packaging, labeling, and distribution into the calculations.

Upon doing all that, you’ll see what each batch of cookies costs you. Then, you can add about 30% to the total to ensure you have big enough profit margins to justify your efforts. Once that’s done, all you have to do is decide how many cookies you’ll sell in each package and set the final price accordingly. Although you could compare your prices to others in your industry, it’s better to promote your cookies as the best of the best and stick with your calculations.

How to Sell Homemade Cookies Online

When it comes to selling cookies for profit, it’s all about promoting the excellence of your product through effective marketing. You’ll want to start learning how to sell homemade cookies online by using a great website-building tool, like Castiron, to create your online presence. Add vivid pictures of your cookies, write compelling descriptions, and ensure all your navigation buttons create a pleasant, intuitive browsing experience.

Pricing homemade cookies to sell is never easy, but a cookie pricing calculator can help. So, input your figures into the calculator to verify that your calculations landed on the right numbers. Then, add the prices to your listings for homemade cookies for sale. Your website will serve as the hub for your online cookie sales, but you cannot stop there.

You could also learn how to sell cookies on Facebook marketplace. Then, expand your reach by learning how to sell cookies on Instagram and other major platforms your customers prefer most. Cast a wide net to drum up lots of interest in your cookie and start creating huge demand.

As your delicious sugar cookies earn you a loyal following, it’s finally time to learn how to sell cookies to stores. Your website can help there, too, by showcasing your business as legitimate and trustworthy. From there, there’s no telling where you can take your cookie business, giving you lots of avenues to explore for the highest profits.

Overall, it makes sense to explore all the different ways on how to sell cookies from home, so you can find what works for you. Your cookie-selling business is 100% your own, after all. Your journey will not look like anyone else’s nor should it. You just need to make sure that your approach meets your needs and preferences, allowing you to turn a profit selling cookies on your own terms.

How to Sell Cookies on Amazon

When selling cookies on the Facebook Marketplace, you’re often looking at local buyers. So, if you want to expand your reach, it’s best to also learn how to sell cookies on Amazon. As with selling chocolate on Amazon, you can use the base platform or go down the Amazon Fresh route. This far-reaching company even has physical stores in some locations, letting you explore all the different ways to sell cookies online and in store.

Honestly, selling homemade cookies on Amazon takes a lot of work. For most cottage bakers, it's not worth the hassle. If you want to take your business beyond a home-based bakery and go national, with processing facilities and all, keep reading.

First things first, however, do you need a license to sell food on Amazon? Yes, you need to have approval from your local government to sell your cookies online. You either need to follow the cottage food laws or go with your commercial kitchen rental.

Beyond that, you have to go through the process of learning how to get approved to sell food on Amazon. Since food products are a restricted category, you must get ungated and get extra approvals if your cookies are organic. Essentially, the process involves buying several related products, scanning the invoices, and sending in your request for authorization. If you’re accepted, you can start selling your cookies on Amazon forevermore.

Now that you know how to sell on Amazon, it’s time to get started on building your successful business. You can then achieve great success on all the online platforms you target plus sell cookies in-store, too.

Grow your homemade cookie business with social media and a website. Learn how to start and grow your homemade cookie business in just a few steps here.

Heather Brookshire

The Cake Whisperer


My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!

Amanda McMonigle

The Whimsical Cookie


Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.

Kim Sims

Wesley's Treats Hallie's Sweets


Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.

Katie Maschoff

Mill City Cooking Company


Before Castiron, I was taking orders really manually, through emails or texts or Facebook. Now I can send customers straight to my website, and I don’t have to worry about missing any details.

Daniella Smith

Oso Good Clean Eats


I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!

Ali Serpe

Kultured Kombucha


I realized that the barrier of having to DM or text me to order was holding a lot of potential customers back.

Now that I have a professional website and a simple ecommerce checkout, I'm seeing a huge increase in new customers and they appreciate how easy Castiron makes ordering.

Join Castiron 100% risk-free

Explore our tools for free during a 14-day free trial. Start building your website, create your custom order forms, even start taking orders and payments... then decide if it’s for you.

Let's grow together.

Easy to start, created specifically for local, handmade food: Castiron’s website builder was created to help you grow. Create a website in minutes with our templates, sell where and how your customers want to buy, and look professional without being technical. Keep customers coming back with email marketing tools, customer records, and more.

The Best Fit for Your Food Business

Food entrepreneurs, this is your moment. Your community is more and more conscious about what they buy and where it is from. They want food made with love. With ingredients they can pronounce. And they want to support their community while doing it.

Castiron is the best fit for your food business because we're not a one-size-fits-all tool. Selling local food is different from pre-packaged warehouse products. Whether you sell cooking classes, need local pick up, utilize pre-sales to plan inventory, or need a fully custom order form — we got you.

Start 14-Day Free Castiron Trial
Build a Custom Website

No code required. Add pages, sell your products, build order forms, and show off your beautiful work. We'll handle the tech so you can focus on growing your food business.

Make Buying Painless

Never track down a payment or oversell products again. Real-time inventory tracking and secure payment processing make life easier for you and your customers, and our order form builder makes managing custom requests a breeze.

Promote Without the Effort

With our marketing tools, your email marketing can go on autopilot. We make it easy to promote your latest products, announce custom order availability, and stay connected with customers.

Graduation is fast-approaching, are you ready?