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Marketing a Home Business

Marketing is an essential part of any home-based food artisan business, even more so than a traditional business. But the nature of running a small company from your own house makes it difficult to meet new people or generate enough buzz about you.

That said, you need out-of-the-box ideas for marketing home-based food artisan businesses to attract buyers and boost sales.

To market your home-based food artisan business, start by:

Marketing strategy examples for small businesses include having a clear idea of your target market, what kind of product or service you are offering, and the best way to reach your targeted audience.

It's essential to have a strong presence online in the form of websites, blogs, and social media profiles. Post content on these sites regularly and engage with other users, as this will increase brand awareness.

Vines and webinars are other fresh marketing ideas for small businesses.

Excellent content marketing examples include:

Another inexpensive marketing idea for small businesses is giving free samples of products or services to potential customers. For example, you can hand out free items at events or simply leave food samples in strategic places for people to find.

How to Advertise Your Small Business

Advertising a home-based food artisan business means spreading the word far and wide about who you are, what you offer, and how it can benefit others. The more popular you seem, the easier it will be to attract customers.

How to advertise your home business depends mainly on the kind of company. For instance, if you're a home-based food artisan, your best form of advertising is word-of-mouth and social media. Post images of your products online and engage with your followers by asking their opinions or retweeting their comments.

How to advertise your business on Facebook is different from how to advertise it on Twitter, which is also different from promoting it on Yelp or Pinterest. So when choosing an advertising medium, consider what your target market uses the most.

An effective ad campaign might include announcements about new services you offer as well as any big news.

There are many types of advertising formats available for home-based businesses on a budget. But don't be afraid to try new things and learn what works best for your home food business. If you're ever unsure about where to start, consult with a marketing professional.

Marketing Tips for Small Business 2021

If you're running a home-based food artisan business or any other home business for that matter, digital is the way to go with marketing. So getting on board with some home-based food artisan business digital marketing tips for small businesses is just about the best way to get your new company up and running.

Here are home-based food artisan business digital marketing tips for small businesses which you can put in place today. Other marketing tips for home-based food eateries and other small businesses include:

• Have a great website.

• Use social media effectively - this is how most people will find you online, especially if they're searching for your niche.

• Write content that solves problems or gives answers to your home-based food artisan business industry.

You may choose to rely on yourself or enlist the help of professional consultants. Also, giving discounts to your customers is a powerful marketing tip for small businesses that's worth considering. They'll refer you to their friends and family.

For home-based food artisan businesses, digital marketing is the wave of the future. So make sure you're not left behind by putting these home-based business digital marketing tips for small business 2021 in place today. It's all about reaching consumers where they are, whether on their mobile devices or their desktop computers.

How to Start Marketing a New Business

There is no one way to market a business, especially a small home-based food artisan business. But there are some simple marketing ideas that any entrepreneur can use.

Guerrilla Marketing Ideas for Startups

This is simply using creativity to promote your business in public areas. Some examples are putting stickers with your logo on stop signs or placing flyers under the windshield wipers of cars in a public parking lot.

Another guerrilla but crucial marketing strategy for startups is to put your business name on flyers and distribute them at high-traffic areas like churches or malls. You can also hand out coupons or discount cards for your product or service.

Social Media: Twitter, Facebook, Instagram

You may think that you need to invest in expensive advertising campaigns to promote your business, but that isn't always the case. Instead, sites like Facebook, Twitter, and Instagram are free and creative marketing ideas for startups.

For example, if you want to promote your new food business, you could have a Facebook page dedicated to promoting that business.

Door-to-Door Sales

This is a more traditional form of marketing. You can get your product or service in the hands of consumers by visiting their homes and business. 

Word of Mouth

If you have an exciting product or service, word of mouth is one of the best forms of marketing a home business. Ask customers to share their experience with your business with family and friends. This will create a sense of trust between you and future customers.

Lastly, review startup marketing case studies for other businesses to see how they marketed their businesses. 

Successful Small Business Marketing Strategies

Small businesses usually don’t have a massive marketing budget. However, here are the best marketing strategies used by companies to help increase their exposure and grow their customer base. Some of the most successful small business marketing strategies examples include:

Google My Business

Google My Business is one of the most innovative marketing strategies for home-based food artisan businesses. By creating a Google My Business page, your business gains the ability to describe itself, including photos and videos. 

When customers see this listing (by typing the name of your business into the search bar on Google), they can learn about your business and often leave reviews.

Join Local Business Groups

Local businesses are often looking for local advertising opportunities. Joining local mailing lists, newsletters, groups on social media sites and forums allows your small business to reach out to nearby customers without having to spend money on advertisements or other marketing platforms.

Sign Up for Social Media

Social media are one of the best ways today's consumers research local businesses. By joining relevant social media sites, your small business can provide up-to-date offers and information on all of your products or services.  

Companies with good marketing strategies usually open accounts or pages with Facebook, Twitter, and Instagram.

Speak at Events

If your business provides a service, consider paying to speak at relevant events. This allows you to show off your industry knowledge and can give you great references for future customers.

Reviews Are a Must

Paying attention to positive or negative feedback allows you to build a more successful home-based food artisan business with your customers.

Be an Active Member of the Community

Volunteering at events, donating to charities, and sponsoring activities suggest to others in the community that you're a reputable company worth doing business with.

Note that marketing strategies for small business examples vary from one business to the other. And you should only use the one that suits your business.

101 Marketing Ideas for Small Businesses

If you own a home-based food artisan business, such as a food eatery, be sure to follow these 101 marketing ideas for small businesses:

How to Promote Your Business Online for Free

Market Your Business on Craigslist: Craigslist is a free classified ads website. If you've got products to sell, free things to give away, or services to offer, then Craigslist can provide you with a great avenue for doing so.

Post on Forums: Many great forums have readers interested in your business. For example, if you're selling candles, consider posting on candle-related forums.

How to Promote Your Business on Social Media

Using social media, such as Facebook or Twitter, to promote your business is an excellent way of getting the word out about your artistic food products.

As an example, you can tell people about your new cupcake recipes or post pictures of your freshly baked treats on Instagram. You may also watch some videos on “How to market your business on social media” before getting started. 

How to Market Your Business Nationwide

Sell on Amazon: As another viable alternative to eBay, Amazon allows you to post products for sale to reach a wider audience of buyers.

Create sales kits: If you're having a sale, create sales kits that your employees can hand out when they meet customers at the checkout counter. These kits should contain your sales details, business hours, your address and contact information, as well as anything else that a customer might want to know about you.

Use publicity: Getting your business on the local news is one of the best ways for small businesses to gain exposure. To do this, you'll need a great story about your company that will interest reporters and editors who might just want to write an article about your business.

Creative Ways to Market Your Business

Give invitations: Another great way to get exposure for your small business is by giving out invitations to potential customers.

How to Promote Your Business Locally- How to Promote Local Products

Here are the best ways to advertise your home-based food artisan business locally:

How to Promote Your Business Locally for Free

Print business cards: Make sure that the card has your contact information on it, as well as any other details you want to include about your company.

Giveaway samples: If you sell food or drink products, consider doing product samplings.

Set up an open house: Invite customers into your store for an open house that features wine tastings or other promotional events.

How to Promote Your Business Locally on Facebook

Create a page: You can create a Facebook page and build an online community around your brand in less than five minutes.

Promote your page: Once you've created your Facebook page, it's important to promote this on other social media platforms.

Send out invitations: If you've got a special event to announce, then send out invitations to let people know about this.

Promote your Facebook Event Page: You should also promote your Event Page on other social media platforms, since many people prefer this over email invites these days.

Gain more customers and retain existing ones with these marketing ideas for your home-based food business.

Heather Brookshire

The Cake Whisperer


My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!

Amanda McMonigle

The Whimsical Cookie


Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.

Kim Sims

Wesley's Treats Hallie's Sweets


Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.

Katie Maschoff

Mill City Cooking Company


Before Castiron, I was taking orders really manually, through emails or texts or Facebook. Now I can send customers straight to my website, and I don’t have to worry about missing any details.

Daniella Smith

Oso Good Clean Eats


I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!

Ali Serpe

Kultured Kombucha


I realized that the barrier of having to DM or text me to order was holding a lot of potential customers back.

Now that I have a professional website and a simple ecommerce checkout, I'm seeing a huge increase in new customers and they appreciate how easy Castiron makes ordering.

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The Best Fit for Your Food Business

Food entrepreneurs, this is your moment. Your community is more and more conscious about what they buy and where it is from. They want food made with love. With ingredients they can pronounce. And they want to support their community while doing it.

Castiron is the best fit for your food business because we're not a one-size-fits-all tool. Selling local food is different from pre-packaged warehouse products. Whether you sell cooking classes, need local pick up, utilize pre-sales to plan inventory, or need a fully custom order form — we got you.

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