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Selling Baked Goods Online

The art of selling baked goods online has grown in popularity over the years. So much so that many states have created cottage food laws to accommodate and regulate the industry. If you’re interested in learning how to sell baked goods online, this will be a great guide to help you get started.

Are you ready to learn how to start selling baked goods from home? Let’s get started!

The first thing you need is an audience. Do people compliment your pie crusts endlessly? How about your cookies or cakes? Do you have a knack for decorating elaborate cupcake creations? Where are your talents? That’s a great place to build. And the people who love your baking already make an excellent audience for testing the water.

Once you have your audience, consider starting a Facebook group or making Twitter announcements, even an Instagram account so that people are aware of your business and when you have goods to sell. You can even offer people the opportunity to sign up for text alerts.

Now it’s time to open up your test kitchen and start creating amazing products to sell. Popular items to sell include any and all of the following:

Think outside the box a bit when it comes to how to sell baked goods from home. Consider offering products and baked goods that cater to all audiences and are harder to find in stores and bakeries. This might include gluten-free items, vegan baked goods, low carb baked items, and no sugar added items as well.

Before you begin, though, make sure your city or state doesn’t have restrictions in place for selling baked goods from home or online. This is something you’ll need to do whether you’re selling baked goods from home in Ontario or starting a cupcake business from home in Australia as well.

Do You Need a License To Sell Baked Goods From Home?

Depending on where you live, you may need a home bakery license. You will need to check with state and local laws to determine the rules on selling food from home in your area and how those rules apply to you. The truth is that the answer to the questions, “Do you need a license to sell baked goods from home in Florida?” and “Do you need a license to sell baked goods from home in California?” are likely very different.

That is why it is essential, before you begin trying to sell food from your home, to determine what the regulations in your area are and what they mean for your home kitchen. In some areas, for instance, you only need to obtain a business license and a food permit. In other areas, however, your kitchen may be required to pass rigorous health code inspections before you are able to obtain a baking license for an at home business.

Another consideration when asking “Do I need a license to sell food from my home?” involves the types of food you’re hoping to sell. For instance, the state of Massachusetts does not allow you to make potentially hazardous foods, such as cheesecakes and cream-filled pastries in a home-based bakery. It is essential to understand these restrictions before buying equipment, creating a menu, and especially before you begin selling food from your home online.

Because each state has its own rules, regulations, and requirements (as well as some cities), it is essential to learn specific local laws in your area rather than attempting to guess what those regulations will be based on regulations in other communities. You also need to make sure you are following the most current and up-to-date laws and that you stay on top of rule and regulation changes that affect your business moving forward.

Best Baked Goods to Sell From Home

Another good idea before you begin selling cakes from home, or any other baked goods, is to learn what is popular with consumers in your area. Consider starting a poll on Facebook, Twitter, or Instagram that asks your followers what they would like to see you make to sell. You may be surprised by the answers. Plus, this is your most likely base of initial customers, so it’s a good idea to know what these people who are likely to buy from you want.

When it comes to selling cakes on Facebook, photos make sales. People can’t smell the cake and they can’t taste it through the computer screen. But you can make their mouths water with a few tantalizing images of your fresh-baked concoctions. Photos are outstanding tools to use for selling cakes from home as well as other top selling baked goods.

Also, keep in mind that you’re looking for easy sweets to make and sell. You don’t want to loathe the idea of baking things to sell and you absolutely do not want to be left with a house full of sweets that you weren’t able to sell. Consider taking pre-orders for your baked goods and only making the items you’ve already sold rather than baking items and hoping to sell them on the other side of the equation.

Don’t forget to check out bake sale ideas for fundraisers. The items that command prompt attention or fetch the highest prices are often good ideas to use in your business. Don’t forget that if you purchase too many ingredients, you can always try selling baking ingredients so you don’t have to worry about spoilage.

How to Sell Cookies Online

If you decided to go with cookies for your home bakery business, you probably still have quite a few questions, including questions about how to sell cookies online, how to sell cookies from home, and where to sell homemade cookies in your community. You may even be curious about how to sell cookies to stores, though that may take greater consistency and greater risk on your part. It is still a great way to increase name recognition for your cookies and to earn a fantastic income.

The actual selling of cookies requires some degree of marketing. It is best if you start with the people who know you best and are already aware of your baking talent. In other words, it isn’t difficult to learn about how to sell cookies on Instagram or how to sell cookies on Facebook. You likely already have an audience of likely buyers among these groups. The key is learning how to promote cookies online among audiences you aren’t yet familiar with. Consider these marketing tips to help you grow your business.

At the heart of every cottage industry, including the cottage food industry, is a large sense of community. Make sure you are the center of your cookie community. An active, communicative center and your marketing efforts will pay off greatly.

How to Make Money Selling Baked Goods From Home

Selling cookies for profit can be big business if you do it right. Start small and expand your business as demand for your baked goods grow. Want to know how to make money selling baked goods from home? Treat it like a business from the beginning. Start by ordering online baking supplies. You should also buy your baking ingredients online as well for greater savings. This makes selling cookies for profit much easier.

While you don’t necessarily want to skimp out on the quality of your ingredients, when you purchase wholesale baking supplies and ingredients, you’re buying the same quality ingredients for a lower price. This means they don’t take quite as big of a bite out of your profits.

Wondering how to make a profit baking? It isn’t hard if you grow your business over time rather than trying to go all in from the beginning. Start part-time at home with a few cheap and easy bake sale ideas and then grow your business as your reputation, and income, grows. How profitable is a cookie business? As profitable as you make it. You are the deciding factor in the success of your baking business.

Home Baking Business Ideas

If you look around you, you can find all kinds of home baking business ideas. For instance, where do coffee shops get their baked goods? Certainly some of them have in-house bakers, but not all of them do. One of the first places to begin, for you, may be by learning how to sell baked goods to coffee shops. You could also explore how to sell pies to restaurants in addition to how to sell cakes from home. Whether you’re selling cakes from home in Australia or selling cupcakes from home in Australia or supplying cakes to cafes, you’ll need to stay updated about local regulations before you begin and as long as you continue in your business.

For instance, selling baked goods from home in California may be a little more difficult (or perhaps even less) than selling cakes to friends and family in UK. The more familiar you are with the regulations, the better able you are to stay on the right side of them. 

Don’t forget to consider baking for certain groups. It helps you stand out and means you’ll have less competition if you offer specialized baked goods for children’s parties, diabetic people, vegans, etc. 

Good luck with your baking business!

Additional Resources

App to Sell Homemade Food | Homemade Food Marketing Ideas | Selling Baked Goods Online | Food Ecommerce Sites | Selling Food on Facebook | Home Bakery Websites | Food Selling Websites | Cottage Food Business | How to Sell Food Online | How to Sell Food Online From Home | Can You Sell Food on Etsy? | Selling Food Online | Free App for Selling Home Cooked Food | Free Website Builder for Home Cooks | Food Ecommerce Website | Home Based Bakery Website | Website Builder to Sell Food | Best Website Builder for Bakery | Homemade Food Selling Website

Selling baked goods has become easier thanks to online tools that simplify the process of building a website, accepting payments, and creating a store.

Heather Brookshire

The Cake Whisperer


My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!

Amanda McMonigle

The Whimsical Cookie


Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.

Kim Sims

Wesley's Treats Hallie's Sweets


Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.

Katie Maschoff

Mill City Cooking Company


Before Castiron, I was taking orders really manually, through emails or texts or Facebook. Now I can send customers straight to my website, and I don’t have to worry about missing any details.

Daniella Smith

Oso Good Clean Eats


I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!

Ali Serpe

Kultured Kombucha


I realized that the barrier of having to DM or text me to order was holding a lot of potential customers back.

Now that I have a professional website and a simple ecommerce checkout, I'm seeing a huge increase in new customers and they appreciate how easy Castiron makes ordering.

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