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A home-based bakery uses a home or apartment kitchen to make food rather than a standard commercial kitchen. Popular foods made by cottage cooks include cookies, cakes, and muffins often delivered to local customers.
After securing a home bakery license, the owners of a home-based bakery must let the world know about their products, which means setting up a home bakery website and all the associated social media accounts across the web.
A professional digital presence is an essential tool for any home-based bakery website, but these days it's not necessary to get a degree in website coding to build your bakery shop website. In fact, creating a professional website takes zero coding experience when you use an online software tool.
When it comes to food, many customers want to know something about the bakery from which they're buying. A home-based bakery website is ideal for conveying information about the bakery's founder, vision, and other details that make your business special.
One of the superior benefits of building a simple bakery website is that you can give extensive details about your bakery that you might not be able to fit on a traditional business card. A simple request to "read more on our website" can help you deliver as much information as possible to your prospective customers.
You know you make incredible chocolate chip cookies, but why are they incredible? Do you have an old family recipe that you're eager to share with the world? Do you use farm-to-table and organic ingredients in your muffins? Are the cakes you decorate beautiful because you spent years in art school perfecting your craft?
Your customers will appreciate learning more about you, particularly in an easy-to-read and accessible home bakery website. Your website is also an excellent platform for allowing your past customers to share their experiences with your small business. Reviews and testimonials are a terrific help for boosting your small business's visibility without paying for an expensive billboard that sits on a major street in your town.
You might wonder whether it makes sense to put time into making a bakery website when you'd rather put your time and energy into growing your business. In one sense, home bakery websites are part of building your company because they make it possible for your customers to interact with you when you don't have a traditional brick-and-mortar storefront.
When search engines like Google pick up your website and start to show it in their search results, it's like free advertising where all you have to do is use a bakery website builder and let your products do the talking. From sharing helpful advice to showcasing delicious pictures of your products, a website is an ideal place to start sharing details about your business.
One of the technical details that can become time-consuming when you don't have help is an ordering system for your products. A bakery shop website is a perfect way to handle your transactions without putting too much time and effort into all the processing that your sales require.
E-commerce ordering systems offer simple features you can choose to include in your checkout processes, like bulk discounts and special requests. For example, you might have a customer who requests that half of their order be placed in one container and the other half in another container to prevent gluten-free items from mixing with the rest of their order.
The internet represents an incredible tool for marketing and sales for home-based bakeries, but a website is just one facet of a healthy online presence. You may choose to enhance your online presence with accounts on mainstream social media platforms like Instagram, Twitter, and Facebook.
Conveniently, you may use your home bakery website as the landing page for links on your social media accounts. For example, you might advertise a new product on your Facebook page and provide a link to your bakery shop website where customers can buy the product. Checkout is easy when your website features an e-commerce ordering system.
The internet can become a time-consuming place to conduct business when you try to handle everything independently.
A home bakery website hosted by a trusted e-commerce partner like Castiron can help you reduce costs associated with processing sales, conducting marketing, and spreading the word about your fantastic small business. You can spend your time developing amazing new products rather than figuring out how to code a website.
Consider a free bakery website template and online bakery website hosted with Castiron, where you'll easily build a beautifully professional website designed to help you grow your business.
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