If you have a passion for baking cakes, starting a cake business can be an excellent way to turn your creativity into a career for life. It's easier than ever for home bakers to sell their treats online and make a fortune. You can use various ways to sell cakes, from finding wholesalers or collaborators with a solid customer base to building your brand.
However, like most brick-and-mortar businesses, building your physical brand from scratch can be an uphill task. You need to lease a commercial space, hire trained staff, buy approved baking ware, and obtain various permits from your state's government. Personal cash may not be enough, which explains why some budding bakers obtain loans.
The most efficient way to cut costs is to build the best bakery website, enabling you to bake and fulfill products from the comfort of your home. In the U.S., this is called a cottage food business. A simple bakery website will eliminate the need to build physical marketing outlets. Instead, you can publish images of your products on the website and share them on digital platforms for reach.
To get started, determine the type of cakes you want to sell. Popular cakes you can sell include graduation, anniversary, wedding, and birthday cakes. You can also custom-design cakes for specific occasions, like Father’s Day, Mother’s Day, Valentine's Day, or just because! Knowing the type of cakes you want to sell will help you choose the best photos for the cake galleries on your website.
The next step is making a baking website that will suit your business needs. This step includes choosing the best bakery website builders with the tools you need to create a website from scratch. The Castiron website builder is an excellent option for those who lack coding skills or when first building. This website builder lets you take control of the looks and feel of a website by helping you choose pre-built themes for bakery websites. It also helps you integrate all e-commerce solutions your customers need to order their products, glitch-free.
Choose a bakery website template for free on the Castiron builder. The template is designed to be simple and clean, with colors that are neither flashy nor too sharp. You’ll want to make sure that, no matter which website builder for bakeries you choose, the template has a clean header and navigation design. Also, check that each page has easy-to-edit content areas for fast publication.
With this information in mind, keep reading to learn essential details of a bakery website and the critical steps you need to take.
The best bakery website design should meet all the needs of customers visiting your pages. It should be consistent with quality topography and contain all the information your customers seek. Online shoppers scan various website pages for products they need. So, besides being simple, the design you choose should bring the best your website:
Your free bakery website should be warm and inviting. Use bright and light color schemes that attract visitors to your site. Be consistent in your color scheme throughout the design to allow your visitors to easily tell each page's contents. For example, using a red background for one page and green for another will confuse your visitors. Make sure your website’s images and logos flow together nicely. Fonts are one of the most important elements of a bakery website design. The typeface must be elegant, beautiful, and clean. It should be easy to read on different devices, with various screen sizes and resolutions. Fonts should also be bold enough to give your brand an impact.
Build a website that is easy to use, fast and user-friendly. For example, users should not have to scroll down the entire page to find the information they need. The navigation menu should also be well designed so that non-experts and experts can easily navigate it.
Images and videos of cakes convey the lot of information your visitors need to decide on their purchase. Choose a design that effortlessly integrates images and content areas for their descriptions. The design should not interfere with the quality of your website's media. For example, it shouldn't interfere with the size and resolution of your photos or the quality of any content on a bakery website.
Most customers are looking at your website on their phones or mobile devices, so make sure your website is mobile friendly! This means that the website should resize itself automatically to fit the screen of the viewer. Without a mobile version of your website, you could be losing customers.
Use a simple layout that ensures the content of your website flows naturally. For example, have clear call-to-actions throughout the site so visitors know what they need to do next. Also, focus on creating a hierarchy of content on the page — items at the top will be more prominent than those below them.
Integrate links to social platforms like Facebook and Instagram into your website. The links should direct your customer to your business's social media pages whenever they want to get more information about the brand. This will help you reach out to potential customers who may not have found out about your bakery directly through search engines like Google or Bing.
Home bakery websites help brands showcase products, manage online stores, and engage customers. With the best website, you can stay organized, keep detailed records, track orders, minimize risks, and cut costs.
Your bakery website should have all the essential tools customers need to order products and make payments without leaving the site. Many times, customers forget what they ordered or the amount paid. A web-based system can keep track of all of this information so that when a customer returns, they know exactly what they ordered, how much it cost, and how much was paid.
Castiron helps cake bakers build websites with:
The best bakery website design should also allow your customers to:
Add to Cart Feature
With this feature, customers can add items to the cart and complete the checkout process on any cake bakery website. It saves customers the time they need to process orders and confirm payments.
Check Out Feature
This modern bakery website feature lets your customers complete the checkout process without logging in. Instead, they can check out as guests or use their account information.
Pay Now Feature
This feature allows customers to pay for their orders using a credit card, debit card, or mobile wallet payment.
Calls to Action
The best cake bakery websites use a simple call to action to encourage customers to take action. Use this section to motivate and educate your customers by subscribing them to your newsletter. You can create a call to action for discount codes and deals for occasions like Christmas, Valentine's, or Black Friday. Remember one thing—only give discounts and other marketing deals if your business can flexibly accommodate the costs.
Other features you will find in the best bakery website examples include:
Your website's About Us section is a page or portion of a page that provides details about the bakery and its products. It is an essential part of the business that introduces the brand to the audience as an expert. The site should be designed and developed to provide information about the bakery, products, and services. It should also have a section for customers who want to know more about the company or its services before making a purchase.
Your home bakery should let people know about your bakery so that they can support it and enjoy their food without having any questions on their minds. The site should be well-designed to attract potential customers and provide them with all the information necessary to cement trust. You might treat it the same way you’d write a cake shop description for Facebook.
The information you give should answer four questions:
Here are some tips to consider when writing content for bakery websites about us:
Your website is your business's most important digital asset. It's the first place customers learn about you and where they can find information on your products, services, and contact information. Besides creating a professional website that inspires, educates, and tells a story, updates and maintains it regularly to keep its worth.
My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!
The Whimsical Cookie
Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.
Wesley's Treats Hallie's Sweets
Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.
Before Castiron, I was taking orders really manually, through emails or texts or Facebook. Now I can send customers straight to my website, and I don’t have to worry about missing any details.
I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!
I realized that the barrier of having to DM or text me to order was holding a lot of potential customers back.
Now that I have a professional website and a simple ecommerce checkout, I'm seeing a huge increase in new customers and they appreciate how easy Castiron makes ordering.
Easy to start, created specifically for local, handmade food: Castiron’s website builder was created to help you grow. Create a website in minutes with our templates, sell where and how your customers want to buy, and look professional without being technical. Keep customers coming back with email marketing tools, customer records, and more.
Food entrepreneurs, this is your moment. Your community is more and more conscious about what they buy and where it is from. They want food made with love. With ingredients they can pronounce. And they want to support their community while doing it.
Castiron is the best fit for your food business because we're not a one-size-fits-all tool. Selling local food is different from pre-packaged warehouse products. Whether you sell cooking classes, need local pick up, utilize pre-sales to plan inventory, or need a fully custom order form — we got you.
No code required. Add pages, sell your products, build order forms, and show off your beautiful work. We'll handle the tech so you can focus on growing your food business.
Never track down a payment or oversell products again. Real-time inventory tracking and secure payment processing make life easier for you and your customers, and our order form builder makes managing custom requests a breeze.
With our marketing tools, your email marketing can go on autopilot. We make it easy to promote your latest products, announce custom order availability, and stay connected with customers.