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Sell Homemade Pastries Online

Home baking is a big business! According to studies, the baking industry injects $423 billion into the U.S economy. Some people refer to the homemade pastries business as a cottage foods bakery.

Knowing how to sell homemade pastries online can quickly turn into a lucrative venture. All you need is to research the best baked goods to sell from home, know how to market home-baked goods, and find where to sell baked goods near me. Then, you are good to go with a few phenomenal recipes, the appropriate digital tools, and a business license.

How Do I Start Selling Homemade Pastries Online?

Are you set to learn how to begin your new business by selling homemade pastries online? Let’s get rolling! To begin with, you need an audience that you can turn into your first customers to boost your confidence.

Do your family or friends compliment your baking prowess endlessly? What about the presentation? Does decorating your cakes with stunning, elaborate designs come naturally to you? If so, that’s a great starting point.

Once you have a dedicated audience, it’s time to learn where and how to market home-baked goods. You could start with Twitter and Facebook groups and eventually upgrade to Instagram.

What Are the Best Baked Goods to Sell From Home?

It’s now time to start testing the waters. You can create some fantastic stuff if you put your heart into it. What are you known for?

Here are some of the best baked goods to sell from home:

Why Sell Homemade Pastries Online?

First, selling homemade baked goods online is much, much cheaper than opening a physical bakery shop. You can bake goods to sell at a farmers market near you via online platforms such as Facebook or even create your website as your business grows. Moreover, you receive your earnings free of unnecessary transactional fees on your revenue.

Where to Sell Baked Goods Online

You’ve now baked your sweets, but the question that keeps lingering in your mind is, “Where to sell baked goods online.” Facebook is the number one platform where you can quickly generate sales. Instagram is another popular platform where you can successfully sell homemade pastries. Create an account on both platforms, market homemade baked goods like crazy, and watch your pastry business skyrocket. But how do you go about selling baked goods on Facebook or Instagram?

How to Sell Baked Goods on Facebook

Before posting on your timeline or introducing your treats to your favorite Facebook groups, ensure that your goods are already packaged and ready for shipment. You can get your first order mere minutes after your post goes live.

You may be skeptical about posting photographs taken of your products, feeling they are not good enough. You might be tempted to use random photos and images from the internet. DON’T! Will you give credit to the person who baked and took the time to take clear shots of their products?

It can also be misleading since the customer will expect the exact thing they see in your photograph. Also, you could get in trouble for posting trademarked images. Start simple and gradually create your unique brand. Practice makes perfect!

However, the best way to expand your reach and boost sales is by showcasing your products on your website. Create your website in a few minutes using a builder that will allow you to display your homemade pastries in the best light possible. Castiron is the best software that even tech newbies find easy to navigate and get their food website up and running.

Ensure your website features your business name, address, images, and customer reviews so new customers can understand what they are ordering. Also, include an “About” page and clear instructions on placing an order and proceeding to checkout.

Do You Need a License to Sell Food Online?

Yes. Before you sell your homemade pastries online, you should acquire a general business license, health inspection permit, assumed name certificate (DBA), and a tax permit, depending on the size of your business and state.

Cottage Food Law

The art of making and selling homemade pastries online continues to grow in popularity as the world becomes a global village, thanks to the internet. As a result, the trend has seen many states create cottage food laws to accommodate and standardize the industry.

If you’re interested in legally learning how to sell food from home, familiarizing yourself with state laws on the subject can help you avoid unnecessary headaches and losses.

Do You Need a License to Sell Baked Goods From Home?

Depending on your jurisdiction, you may need to acquire a home bakery license. You’ll also need to learn the law of the land regarding selling homemade baked goods and how those laws apply to your business.

Do You Need a License to Sell Baked Goods From Home in California?

The state considers a home bakery a business unit despite running from a private home. Therefore, if you sell baked goods in California, you should register for a basic business license as a Class A or Class B operator.

A Class A business permit allows you to transact directly with consumers if your business does not generate more than $75,000. Class B permits allow you to sell to third parties such as restaurants only if your sales aren’t more than $150,000.

Do You Need a License to Sell Baked Goods From Home in Florida?

If you’re operating your homemade baked goods business in Florida, the state allows you to sell your products directly to consumers as long as annual sales don’t surpass $250,000. However, you are not allowed to produce your homemade pastries wholesale.

Do You Need a License to Sell Baked Goods From Home in PA?

Pennsylvania requires cottage food producers to fill out an application for a Limited Food Establishment. Register your startup with local authorities before commencing business if you’re considering selling baked goods from home in PA. Your permit may take up to 5 weeks before being processed. In addition, you may need a sales tax license if you plan to sell homemade pastries online.

Do You Need a License to Sell Baked Goods From Home in Texas?

If you sell baked goods from home in Texas, you won’t require licenses or permits to commence operations. In Virginia, you won’t undergo an inspection. However, local counties and cities may have some regulations for Virginian cottage food operators.

How to Sell Baked Goods from Home

If you’ve decided to go on and commence your home bakery business, you probably still have many questions running through your mind, such as; can I sell baked goods from home? And if yes, you want to know how to sell baked goods from home and where can I sell my baked goods online?

To sell homemade pastries online, you need to do some marketing to get your product out there. Start by selling to your family, friends, Facebook friends, and Facebook group members you interact with.

You should learn how to sell baked goods on Facebook since it’s the most beginner-friendly website for e-commerce. Ensure that your products are featured on the Facebook Marketplace, timeline, and in groups where you're a member. If done right, social media marketing can bolster the success of your home bakery business.

Learn the tricks to successfully promote homemade pastries online even among audiences you aren’t acquainted with. You could also create an online community on social media, send an email campaign, or a text club to alert members about pastry offers, new recipes, and other news regarding your products. You can also use some of the best websites to sell baked goods online, such as Castiron.

Home Based Bakery Website

Selling homemade pastries online has become more accessible thanks to readily available digital tools that simplify the process of creating simple bakery websites, setting up an e-commerce store, and receiving payments. You can quickly build a home-based bakery website and start selling homemade baked goods immediately using modern internet technology. Castiron simplifies your online homemade baked goods business’ tech needs by helping you to effortlessly build a modern bakery website and get your online business running fast.

In this digital era where you can easily communicate information about your homemade pastry business on your Instagram, Twitter, and Facebook pages, one may wonder why we need a modern home bakery website.

There are numerous things that a simple bakery website can accomplish, but social media platforms cannot. However, your homemade pastries website doesn’t have to be expensive or complicated. If you use a bakery website builder such as Castiron, building an online bakery website becomes easy as A, B, and C.

A creative bakery website will bring in more business quickly. Choose the best bakery website design to legitimize your homemade pastries business. A website gives you a competitive edge by showing you are an authority in the trade.

With your bakery website, you easily track all relevant analytics concerning your site and learn where to make changes based on firsthand visitor results. A general rule of thumb regarding content for bakery websites is to be clear and thorough. Your content should have a mix of personality and authority. Also, learn to take clear and stunning photographs of your trade and display them shrewdly on your site. However, don’t overdo it. A picture, as they say, speaks a thousand words.

Running your homemade pastries website will be a learning process of different adjustments, deletions, and additions. Therefore, you don’t have to worry about getting everything right.

Put your baking skills to use and start your own home-based bakery business. Become your own boss and start selling your homemade food online in seconds.

Heather Brookshire

The Cake Whisperer


My business would not be the same without my Castiron website! It is an easy setup with lots of customization and tons of support! I am so glad I set up my shop last year before the holidays — it really helped increase my sales!

Amanda McMonigle

The Whimsical Cookie


Castiron provides me a professional site to my customers increasing my credibility and value while giving me the tools to effectively market and manage my business in an easy, user-friendly manner.

Kim Sims

Wesley's Treats Hallie's Sweets


Castiron has made my cottage bakery shine, and my business easy to manage. As a platform they care about my business as much as I do.

Katie Maschoff

Mill City Cooking Company


Before Castiron, I was taking orders really manually, through emails or texts or Facebook. Now I can send customers straight to my website, and I don’t have to worry about missing any details.

Daniella Smith

Oso Good Clean Eats


I couldn't run my business without the Castiron platform. It made it so easy to get my shop up and running — it truly removed a massive barrier to me getting started!

Ali Serpe

Kultured Kombucha


I realized that the barrier of having to DM or text me to order was holding a lot of potential customers back.

Now that I have a professional website and a simple ecommerce checkout, I'm seeing a huge increase in new customers and they appreciate how easy Castiron makes ordering.

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Food entrepreneurs, this is your moment. Your community is more and more conscious about what they buy and where it is from. They want food made with love. With ingredients they can pronounce. And they want to support their community while doing it.

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